- Get started with flows
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Differentiate flow triggers and filters 5 min
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Build a flow in Klaviyo 6 min
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Test your flow functionality 4 min
- Customize your flows
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Target your flows with conditional and triggers splits 4 min
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Personalize messages with dynamic content 9 min
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Understand webhooks in flows 4 min
- Improve flow performance
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Analyze flow performance 3 min
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A/B test your flows 3 min
- Next steps
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Final quiz 2 min
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Feedback
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 6/8.
Flows allow you to automate each step of the customer journey, making your marketing more efficient and effective. In this course, you’ll learn what Klaviyo flows are, how to build them following industry best practices, and how to monitor success.
By the end of this course, you will be able to:
- Build a flow in Klaviyo
- Identify how a trigger, trigger filter, and flow filter work together
- Differentiate the 5 flow triggers
- Target your flows with conditional and trigger splits
- Incorporate dynamic content in flows
- Explain what webhooks are
- Test your flow functionality
- Analyze flow performance
- A/B test a flow
Take this course if:
You have a basic understanding of flows and want to personalize your automations to drive engagement.
Note: This course is part of the Klaviyo product certificate.
Your instructor: