Getting started with campaigns

Getting started with campaigns

Klaviyo campaigns got you stuck? Level up with insider secrets from 143k brands in our Getting Started with Campaigns course.

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About this course

This guide is designed for new Klaviyo users and will walk you through the process of creating effective campaigns. We'll leverage insights from 143,000 brands to help you create campaigns that maximize your return on investment (ROI).

By the end of this course, you will:

  • Build a campaign
  • Identify what types of campaigns to send and how often to send each type
  • Measure and improve campaign performance
  • Apply campaign best practices

Take this course if you are new to Klaviyo campaigns, building campaigns, or want to level up your campaign strategy.

Note: This guide focuses on campaign creation and strategy. To learn about designing email templates, check out our Getting Started with Templates guide.

Your instructors:

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo. She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants. Connect with Monica on Linkedin or the Klaviyo community.
Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family. Connect with Jenny on LinkedIn or the Klaviyo Community.

Curriculum30 min

  • Understand campaigns 2 min
  • Build your campaign strategy 7 min
  • Create a campaign in Klaviyo 5 min
  • Measure and improve campaign performance 5 min
  • Find inspiration for your campaign strategy 3 min
  • Best practices for getting started with campaigns 4 min
  • Knowledge check 3 min
  • Feedback 1 min

About this course

This guide is designed for new Klaviyo users and will walk you through the process of creating effective campaigns. We'll leverage insights from 143,000 brands to help you create campaigns that maximize your return on investment (ROI).

By the end of this course, you will:

  • Build a campaign
  • Identify what types of campaigns to send and how often to send each type
  • Measure and improve campaign performance
  • Apply campaign best practices

Take this course if you are new to Klaviyo campaigns, building campaigns, or want to level up your campaign strategy.

Note: This guide focuses on campaign creation and strategy. To learn about designing email templates, check out our Getting Started with Templates guide.

Your instructors:

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo. She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants. Connect with Monica on Linkedin or the Klaviyo community.
Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family. Connect with Jenny on LinkedIn or the Klaviyo Community.

Curriculum30 min

  • Understand campaigns 2 min
  • Build your campaign strategy 7 min
  • Create a campaign in Klaviyo 5 min
  • Measure and improve campaign performance 5 min
  • Find inspiration for your campaign strategy 3 min
  • Best practices for getting started with campaigns 4 min
  • Knowledge check 3 min
  • Feedback 1 min