Getting started with email templates

Getting started with email templates

Use the email template editor to create visually appealing and high-converting emails in Klaviyo.

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About this course

In this course, you’ll dive into Klaviyo's email template editor, getting a handle on its core features and learning how to make your emails visually appealing and effective. Follow along to learn tips from real brands, discover best practices, and learn strategies to continuously enhance your email marketing efforts.

By the end of this course, you will be able to:

  • Differentiate 3 types of email options available in Klaviyo. 
  • Apply visual hierarchy to an email design.
  • Use high-performing email design layouts.
  • Create an email template in Klaviyo.
  • Add blocks to structure an email template.
  • Implement email design best practices.

Take this course if:

You are new to email design in Klaviyo and want to learn how to use the template editor to create high-performing emails.

Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum47 min

  • Getting started with email templates
  • Understand email templates 3 min
  • Design high-performing email layouts 8 min
  • Use the email template editor 10 min
  • Measure the effectiveness of your email templates 7 min
  • Find email inspiration to drive conversions 6 min
  • Best practices for email templates 8 min
  • Next steps
  • Access additional email template resources 1 min
  • Final quiz: Getting started with email templates 3 min
  • Feedback 1 min

About this course

In this course, you’ll dive into Klaviyo's email template editor, getting a handle on its core features and learning how to make your emails visually appealing and effective. Follow along to learn tips from real brands, discover best practices, and learn strategies to continuously enhance your email marketing efforts.

By the end of this course, you will be able to:

  • Differentiate 3 types of email options available in Klaviyo. 
  • Apply visual hierarchy to an email design.
  • Use high-performing email design layouts.
  • Create an email template in Klaviyo.
  • Add blocks to structure an email template.
  • Implement email design best practices.

Take this course if:

You are new to email design in Klaviyo and want to learn how to use the template editor to create high-performing emails.

Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum47 min

  • Getting started with email templates
  • Understand email templates 3 min
  • Design high-performing email layouts 8 min
  • Use the email template editor 10 min
  • Measure the effectiveness of your email templates 7 min
  • Find email inspiration to drive conversions 6 min
  • Best practices for email templates 8 min
  • Next steps
  • Access additional email template resources 1 min
  • Final quiz: Getting started with email templates 3 min
  • Feedback 1 min