- Manage your profiles
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Understand your audience in Klaviyo 1 min
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Manage your profiles 9 min
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Use profile properties 4 min
- Organize your audience
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Improve list performance 5 min
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Build a segment in Klaviyo 6 min
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Build goal based segments for targeting 8 min
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Improve your audience engagement 4 min
- Next steps
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Final quiz 2 min
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Feedback
Manage your profiles, lists, and segments
Learn how to grow your audience effectively, create targeted segments, and understand the data within each customer's profile. Part 3/8
Looking to understand where your audience is coming from and how to connect with them? In this course, you'll learn how to locate customer data, use lists to organize subscribers, and create segments to target specific groups. This course will explore all the features and functionality within the Audience tab of your Klaviyo account.
By then end of this course, you will be able to:
- Describe the functions of profiles, lists, and segments
- Determine when to use a list and when to use a segment
- Identify active versus suppressed profiles in an account
- Manage lists to maintain good deliverability
- Create key segments based on customer behavior
- Analyze list growth and engagement reports
Take this course if:
You are looking to grow your list while maintaining good deliverability, and strategically create segments based on customer data.
Note: This course is part of the Klaviyo product certificate.
Your instructor: