- Get started with analytics
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Track success with attribution 7 min
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Utilize Klaviyo's analytics capabilities 5 min
- Contextualize your reporting
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Create custom reports to analyze success 8 min
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Utilize dashboards to monitor performance 7 min
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Compare your performance with benchmarks 3 min
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Improve your marketing metrics 10 min
- Take the next step
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Final quiz 1 min
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Feedback
Analyze your performance in Klaviyo
Develop key skills to build, maintain, and improve upon an analytics strategy. Part 7/8.
In this course, you will learn why, how, and what data to analyze in Klaviyo. That way, you can build a scalable reporting strategy and improve your marketing performance over time.
By the end of this course, you will be able to:
- Define attribution
- Determine when to use specific reporting tools
- Use KPIs to drive owned revenue (KAV)
- Create custom reports
- Configure dashboards
- Review benchmarks data
- Improve poor performing KPIs
Take this course if:
You've implemented key strategies across Klaviyo and want to analyze the performance of each initiative.
Note: This course is part of the Klaviyo product certificate.
Your instructor: