Black Friday Cyber Monday
We're here to help you have your best BFCM season yet. Explore our short-form rapid resources to get inspired with new campaign ideas, brush up on best practices, and get tips on how to optimize your BFCM performance.
Reflect on your BFCM performance
Learn how to analyze your BFCM performance, plan for the future, and improve key metrics.
7 min
Intermediate
Black Friday Cyber Monday
Analytics
Quick guide
Ashley McDermott _creator
Karim El-Sayed_video
Quick Guide
Turn BFCM shoppers into repeat customers
Flip the funnel after BFCM to focus on converting first-time shoppers into brand loyalists.
4 min
Black Friday Cyber Monday
Quick guide
Jenn Brisebois_creator
Drive repeat purchases with automation
Quick Guide
Use segments to retarget customers after BFCM
Learn how to build segments with Black Friday/Cyber Monday data that will help you to analyze recent growth and re-engage shoppers.
7 min
Black Friday Cyber Monday
Quick guide
Lists and segments
Ashley McDermott _creator
Improve engagement with segmentation
Quick Guide
Last minute BFCM checklist
Execute a successful BFCM strategy by following along with these last minute tips.
5 min
Intermediate
Black Friday Cyber Monday
Quick guide
Ashley McDermott _creator
Quick Guide
BFCM daily sending guide
Get ahead of 2023 trends, see what kinds of campaigns to send, and how often to send each day during Black Friday Cyber Monday weekend.
5 min
Black Friday Cyber Monday
Campaigns
Quick guide
Jenn Brisebois_creator
Increase sales with campaigns
Quick Guide
Use Klaviyo's newest features during BFCM
Review what's new in Klaviyo since last Black Friday Cyber Monday (BFCM), and make this BFCM the best one yet.
5 min
Intermediate
Black Friday Cyber Monday
Quick guide
Ashley McDermott _creator
Quick Guide
Prepare your flows for BFCM
Learn how to align key automations with your Black Friday Cyber Monday marketing strategy.
8 min
Intermediate
Black Friday Cyber Monday
Flows
Quick guide
Ashley McDermott _creator
Quick Guide
Black Friday Cyber Monday campaign best practices
Evaluate what goes into a high quality email, SMS, and push notification for BFCM.
5 min
Beginner
Black Friday Cyber Monday
Quick guide
Ashley McDermott _creator
Increase sales with campaigns
type:Best practices
Use winning segmentation strategies for BFCM
Identify key holiday shopping personas, then target them when messages that stick.
5 min
Black Friday Cyber Monday
Quick guide
Lists and segments
Jenn Brisebois_creator
Improve engagement with segmentation
Quick Guide
Collect user-generated content from shoppers
Build "social proof" for your brand by collecting user-generated content in reviews, on social media, and more.
5 min
Intermediate
Black Friday Cyber Monday
Quick guide
Reviews
Ashley McDermott _creator
Quick Guide
Grow your list with proven strategies
Improve audience growth by introducing new tactics that attract high-quality leads to your list.
4 min
Black Friday Cyber Monday
Quick guide
Jenn Brisebois_creator
Acquire customers and grow your lists
Quick Guide
Plan an omnichannel marketing strategy for Black Friday Cyber Monday
Learn how to use email, SMS, and push together in one unified strategy this BFCM.
10 min
Intermediate
Earn more revenue
Black Friday Cyber Monday
Quick guide
Ashley McDermott _creator
Increase sales with campaigns
Quick Guide
Land in the inbox on Black Friday Cyber Monday
Prepare your account for increased sending volume and build your sender reputation ahead of BFCM.
16 min
Black Friday Cyber Monday
Campaigns
Deliverability
Quick guide
Jenn Brisebois_creator
bfcm-redirect
Quick Guide
Create strategic sign-up forms
Design forms that drive user engagement, gather valuable data, and align with your business goal.
21 min
Intermediate
Course
Earn more revenue
Forms
Build relationships
Dan Girmus_video
Sharlyne Rios_creater
Acquire customers and grow your lists
Create custom events to send restaurant specials
Learn how the Klaviyo Cafe approached the problem of sending location-specific restaurant specials, from their planning phase to the API calls involved to the final setup.
4 min
Intermediate
Quick guide
Dan Girmus_video
Developer_area
Michaela Fooksa_creator
Quick Guide
Developer
Best practices for sign-up forms
Discover foundational tips for creating impactful sign-up form designs that turn site visitors into subscribers.
5 min
Forms
Sharlyne Rios_creater
type:Best practices
Best practices for email templates
Explore foundational advice for creating engaging emails that stand out and drive conversions.
8 min
Email
Karim El-Sayed_video
Sharlyne Rios_creater
type:Best practices
Analyze your performance in Klaviyo
Develop key skills to build, maintain, and improve upon an analytics strategy. Part 7/8.
41 min
Intermediate
Course
Analytics
Karim El-Sayed_video
Mason Wheeler_creator
Incorporate AI into a Code function
Learn about how Beantown Coffee wrote a Code function that uses ChatGPT to hyper-personalize their messages.
2 min
Quick guide
CDP
Developer_area
Michaela Fooksa_creator
Quick Guide
Developer
Decide if digital advertising is right for you
Understand the pros and cons of digital advertising, and estimate your potential return on ad spend.
4 min
Intermediate
Skip Registration
Grow my audience
Quick guide
Integrations
Ashley McDermott _creator
Dan Girmus_video
Quick Guide
Klaviyo product certificate
The Klaviyo product certificate helps you get the most out of Klaviyo so that you feel empowered to own your destiny and grow your brand.
8 Courses
Certificate
Build a brand community
Build and maintain a brand community to improve engagement, increase sales, and generate brand excitement.
8 min
Intermediate
Build relationships
Grow my audience
Lists and segments
Dan Girmus_video
Sharlyne Rios_creater
Omnichannel
Acquire customers and grow your lists
Quick Guide
Power smarter marketing with Klaviyo AI
Work faster, drive better results, and predict what customers want (and when) with AI-powered features in Klaviyo.
1 hr 7 min
Course
Jenn Brisebois_creator
Karim El-Sayed_video
Aaron Goeglein_video
Dan Girmus_video
Use Klaviyo AI to work smarter and earn more
Learn what Klaviyo AI is and how it can help you become a stronger, more efficient marketer.
4 min
Analytics
Quick guide
Jenn Brisebois_creator
Drive repeat purchases with automation
Quick Guide
Automate the customer journey with flows
Discover how timely flow messages can maximize conversions and build customer loyalty.
39 min
Intermediate
Course
Build relationships
Flows
Ashley McDermott _creator
Dan Girmus_video
Drive repeat purchases with automation
Use customer review data to enhance segmentation
Review data is a goldmine for any customer-centric business. Learn how to use it to build segments that enhance customer lifetime value and prevent churn.
7 min
Quick guide
Reviews
Quick Guide
Add mobile push to your omnichannel strategy
Learn how to add mobile push to a unified strategy across multiple channels that increases engagement and helps drive brand loyalty, and get effective mobile push strategies to start using immediately.
10 min
Quick guide
Push
Karim El-Sayed_video
Mason Wheeler_creator
Omnichannel
Increase sales with campaigns
Quick Guide
Improve your Klaviyo Reviews strategy with custom questions
Collect detailed information from shoppers that you can use to personalize marketing content.
30 min
Intermediate
Course
Reviews
Ashley McDermott _creator
Karim El-Sayed_video
Aaron Goeglein_video
Dan Girmus_video
Build foundational API knowledge
This course will introduce the basics of APIs and have students make API calls into their Klaviyo accounts.
1 hr 24 min
Intermediate
Course
Karim El-Sayed_video
Aaron Goeglein_video
Dan Girmus_video
Developer_area
Michaela Fooksa_creator
Developer
Understand how DMARC protects your domain reputation
Learn what DMARC is and how it helps to prevent bad actors from spoofing and impersonating your brand.
10 min
Deliverability
Quick guide
Jenn Brisebois_creator
Karim El-Sayed_video
Quick Guide
Build custom functions with Code
Learn how to use Code to write, test, and deploy custom Python and JavaScript functions in Klaviyo.
59 min
Course
Advanced
Earn more revenue
CDP
Karim El-Sayed_video
Aaron Goeglein_video
Dan Girmus_video
Developer_area
Michaela Fooksa_creator
Developer
Manage your profiles, lists, and segments
Learn how to grow your audience effectively, create targeted segments, and understand the data within each customer's profile. Part 3/8
39 min
Intermediate
Course
Grow my audience
Lists and segments
Profiles
Dan Girmus_video
Sharlyne Rios_creater
Build impactful retention strategies using RFM analysis
Learn how to interpret the data from the RFM analysis report within Klaviyo CDP. Then, build targeted retention strategies for each RFM group.
6 min
Advanced
Quick guide
CDP
Jenn Brisebois_creator
Quick Guide
Mitigate churn with predictive insights and custom CLV
Get ahead of churn by using predictive analytics and custom CLV to inform your retention strategy.
5 min
Advanced
Quick guide
CDP
Jenn Brisebois_creator
Quick Guide
Map your data into Klaviyo
Learn about how you can map your data to Klaviyo to customize Klaviyo and design integrations.
33 min
Intermediate
Course
Integrations
Karim El-Sayed_video
Aaron Goeglein_video
Dan Girmus_video
Developer_area
Michaela Fooksa_creator
Developer
Customize and personalize emails using Django
Learn how to customize your email templates using Django, show/hide logic, and dynamic tables.
10 min
Advanced
Build relationships
Email
Quick guide
Aaron Goeglein_video
Developer_area
Michaela Fooksa_creator
Quick Guide
cxc-expand-b
Developer
Authenticate your emails with a branded sending domain
Learn how to set up a branded sending domain in Klaviyo, which allows you to pass key email authentication checks like SPF and DKIM.
9 min
Deliverability
Quick guide
Karim El-Sayed_video
Quick Guide
Acquire subscribers with QR codes
Grow your email list in-store with QR codes, and bring in-person shoppers online.
6 min
Intermediate
Forms
Flows
Grow my audience
Quick guide
Lists and segments
Ashley McDermott _creator
Dan Girmus_video
Quick Guide
Apply programming logic concepts to build more personalized messages
Learn about some fundamental programming logic concepts and how you can incorporate them into your email templates.
7 min
Intermediate
Course
Build relationships
Quick guide
Templates
Developer_area
Michaela Fooksa_creator
Quick Guide
Developer
Klaviyo developer certificate
Start your journey as a Klaviyo developer. Get the resources and knowledge you need to build successfully.
1 hr 39 min
Certificate
Advanced
Jenn Brisebois_creator
Aaron Goeglein_video
Developer_area
Developer
Grow your business with Klaviyo's Facebook Advertising integration
Drive better return on ad spend and convert more subscribers to customers by maximizing the Facebook Advertising integration.
1 hr 6 min
Intermediate
Course
Earn more revenue
Grow my audience
Integrations
Ashley McDermott _creator
Dan Girmus_video
Acquire customers and grow your lists
Build an SMS marketing strategy
Learn how to develop an SMS marketing strategy designed to improve the customer experience and drive more revenue.
35 min
Intermediate
Course
SMS
Karim El-Sayed_video
Mason Wheeler_creator
Acquire customers and grow your lists
Integrate with Facebook Advertising
Learn how and why to integrate Klaviyo and Facebook Advertising.
4 min
Intermediate
Build relationships
Grow my audience
Quick guide
Integrations
Ashley McDermott _creator
Dan Girmus_video
Quick Guide
Deliverability certificate conclusion and final exam
Time to test what you've learned! Complete the final exam to earn your Deliverability certificate. Part 4/4
22 min
Course
Deliverability
Ashley McDermott _creator
Karim El-Sayed_video
ignore-for-search
Best practices for SMS list growth
Learn strategies for growing your SMS list to help grow your revenue.
5 min
Beginner
SMS
Grow my audience
Quick guide
Lists and segments
Karim El-Sayed_video
type:Best practices
Jenny Clark_creator
Anatomy of a flow: Winback
Proactively reach out to customers who are likely to churn before they're gone for good with a highly personalized winback flow.
13 min
Beginner
Flows
Quick guide
Sharlyne Rios_creater
Quick Guide
cxc-expand-b
k-ops-test
Build a strong brand voice
Learn how to build a strong brand voice that clearly communicates your mission and values, designed specifically for your audience.
9 min
Beginner
Quick guide
Mason Wheeler_creator
Quick Guide
Build your first Klaviyo flows
Learn flow basics, build your first automated flows in Klaviyo, and follow best practices to increase revenue.
45 min
Beginner
Course
Earn more revenue
Build relationships
Flows
Ashley McDermott _creator
Dan Girmus_video
Drive repeat purchases with automation
ignore-for-search
Getting started with flows
Learn flow basics, build your first automated flows in Klaviyo, and follow best practices to increase revenue.
23 min
Beginner
Build relationships
Getting Started
Flows
Dan Girmus_video
Michaela Fooksa_creator
Best practices to improve your email content
Make sure each message you send adheres to email design best practices. Following this guidance will help you maintain high engagement and conversion rates.
3 min
Campaigns
Email
Quick guide
Sharlyne Rios_creater
Increase sales with campaigns
type:Best practices
Anatomy of a flow: Post-purchase
Your customer retention strategy starts with a strong post-purchase flow. Learn how to customize and personalize this flow to build customer loyalty.
14 min
Beginner
Flows
Quick guide
Sharlyne Rios_creater
Quick Guide
cxc-expand-b
Create a content calendar in Klaviyo
Learn how to use the Klaviyo campaign calendar to streamline your content creation process.
22 min
Intermediate
Course
Campaigns
Email
Grow my audience
Aaron Goeglein_video
Dan Girmus_video
Sharlyne Rios_creater
Collect zero-party data using Klaviyo forms
Want to learn more about what makes your customers tick? Sign-up forms could be the answer.
7 min
Intermediate
Forms
Quick guide
Karim El-Sayed_video
Quick Guide
Grow your business with Klaviyo's Google Ads integration
Create a Google advertising strategy powered by customer-first data in your Klaviyo account.
40 min
Intermediate
Course
Earn more revenue
Build relationships
Integrations
Ashley McDermott _creator
Karim El-Sayed_video
Promote a new product with omnichannel marketing
Learn how to create an omnichannel marketing strategy for a product launch using Klaviyo.
9 min
Beginner
SMS
Quick guide
Mason Wheeler_creator
Quick Guide
Create your first Klaviyo segments
Learn what segments are, how to build them, and how to use segments to send more targeted marketing campaigns.
28 min
Beginner
Course
Lists and segments
Ashley McDermott _creator
Karim El-Sayed_video
Dan Girmus_video
Improve engagement with segmentation
ignore-for-search
Increase CLV with an AI repeat purchase flow
Use predictive insights in Klaviyo to design an AI-powered flow that strategically influences purchase behavior.
7 min
Jenn Brisebois_creator
Quick Guide
Getting started with Klaviyo for restaurant businesses
Learn how to effectively utilize Klaviyo for your restaurant brand.
28 min
Beginner
Getting Started
Dan Girmus_video
Mason Wheeler_creator
gs-restaurants-redirect
Getting started with email templates
Use the email template editor to create visually appealing and high-converting emails in Klaviyo.
47 min
Getting Started
Email
Sharlyne Rios_creater
Create a VIP loyalty program using Klaviyo data only
Implement a segment based VIP loyalty program in Klaviyo that enhances customer satisfaction, drives brand loyalty, and increases revenue for your business.
30 min
Intermediate
Course
Forms
Campaigns
Build relationships
Flows
Lists and segments
Dan Girmus_video
Sharlyne Rios_creater
Drive repeat purchases with automation
Getting started with SMS
Learn how to enable SMS, collect SMS subscribers, and send SMS campaigns and flows with Klaviyo.
38 min
Beginner
SMS
Getting Started
Quick guide
GSredirect2
Karim El-Sayed_video
cxc-expand-c
Best practices for SMS campaigns
Create high-impact SMS campaigns to generate more orders and reach your revenue goals.
10 min
SMS
Campaigns
Aaron Goeglein_video
Sharlyne Rios_creater
type:Best practices
Getting started with Klaviyo CDP
Learn how to configure and customize each feature of Klaviyo CDP to fit your business.
46 min
Advanced
Getting Started
Quick guide
CDP
Jenn Brisebois_creator
gs-cdp-redirect
Analyze key metrics to evaluate success
Measure the success of your owned channels to make impactful changes to your strategy that drive revenue.
7 min
Beginner
Analytics
Quick guide
Mason Wheeler_creator
Quick Guide
cxc-expand-a
Deliverability certificate
The deliverability certificate will teach you everything you need to know about email deliverability and managing your sender reputation.
4 Courses
Beginner
Certificate
Deliverability
Getting started with Klaviyo
Integrate your ecommerce ecosystem, collect subscribers, and start sending messages with Klaviyo.
29 min
Beginner
Getting Started
Email
Quick guide
GSredirect1
Dan Girmus_video
Create measurable marketing goals
Upon completion of this course learners will be able to develop impactful and measurable reporting goals tailored to their customer’s buying journey.
34 min
Beginner
Course
Analytics
Karim El-Sayed_video
Mason Wheeler_creator
Send email and SMS campaigns in Klaviyo
Learn how to create high-performing emails and SMS campaigns in Klaviyo. Part 5/8.
22 min
Course
Campaigns
Dan Girmus_video
Sharlyne Rios_creater
Best practices for SMS segments
Learn key segmentation strategies to target your SMS messages effectively and increase engagement.
5 min
Beginner
SMS
Quick guide
Lists and segments
Dan Girmus_video
Improve engagement with segmentation
type:Best practices
Jenny Clark_creator
Anatomy of a flow: Welcome series
Take a granular look at how to build a personalized welcome series and learn best practices for making a strong first connection with subscribers.
14 min
Beginner
Flows
Quick guide
Jenn Brisebois_creator
Quick Guide
Anatomy of a flow: Abandoned cart
Learn how to increase cart conversion rate by filtering, branching, and customizing your abandoned cart flow.
15 min
Beginner
Flows
Quick guide
Jenn Brisebois_creator
Dan Girmus_video
Sharlyne Rios_creater
Drive repeat purchases with automation
Quick Guide
Understand attribution in Klaviyo
An understanding of attribution in Klaviyo is crucial to understanding reporting and ultimately driving revenue.
7 min
Beginner
Analytics
Quick guide
Mason Wheeler_creator
Quick Guide
Best practices for adding SMS to your email strategy
Create a unified marketing strategy by using SMS and email together to drive conversions.
5 min
Beginner
SMS
Earn more revenue
Email
Quick guide
Aaron Goeglein_video
type:Best practices
Jenny Clark_creator
Increase average order value with owned marketing
Increase customer spending with effective average order value strategies.
26 min
Intermediate
Course
SMS
Marketing
Earn more revenue
Campaigns
Email
Push
Aaron Goeglein_video
Dan Girmus_video
Sharlyne Rios_creater
Omnichannel
Increase sales with campaigns
Getting started with Klaviyo Reviews
Learn how to collect reviews, automate follow-up, and promote 5-star reviews
16 min
Beginner
Skip Registration
Build relationships
Getting Started
Quick guide
Reviews
Ashley McDermott _creator
Dan Girmus_video
reviewsredirect1
Anatomy of a flow: Browse abandonment
Explore different ways to filter, customize, and split this flow to build excitement around your products and drive conversions.
14 min
Beginner
Flows
Quick guide
Jenn Brisebois_creator
Aaron Goeglein_video
Sharlyne Rios_creater
Drive repeat purchases with automation
Quick Guide
Define common API terms
This glossary is a handy reference for working through technical documentation and API-related communication.
2 min
Beginner
Quick guide
Developer_area
Michaela Fooksa_creator
Quick Guide
Developer
Get started with the email template editor
Create and customize your email templates in Klaviyo.
5 min
Beginner
Email
Quick guide
Templates
Quick Guide
Getting started with segments
Learn what segments are, how to build them, and how to use segments to send more targeted marketing campaigns.
26 min
Beginner
Getting Started
Lists and segments
Dan Girmus_video
Michaela Fooksa_creator
Let engagement drive your sending strategy
Get best practices for building your engagement-based sending strategy.
3 min
Campaigns
Deliverability
Quick guide
Jenn Brisebois_creator
Improve engagement with segmentation
Quick Guide
Create a campaign content calendar
Map out your campaign content calendar by determining what you will send, when, and who you will be targeting.
4 min
Campaigns
Email
Quick guide
Increase sales with campaigns
Quick Guide
Build better emails using personalization
Learn how to personalize your email templates and target the right audience in Klaviyo.
7 min
Intermediate
Build relationships
Email
Quick guide
Lists and segments
Templates
Ashley McDermott _creator
Quick Guide
ignore-for-search
Design your first email templates in Klaviyo
Gain foundational knowledge to design email campaigns that increase engagement and drive conversion.
32 min
Beginner
Course
Email
Templates
Karim El-Sayed_video
Dan Girmus_video
Sharlyne Rios_creater
ignore-for-search
Build and maintain your sender reputation
Warm your sending infrastructure to build a foundation for good deliverability. Then, follow sending best practices to maintain a strong sender reputation. Part 2/4.
29 min
Course
Deliverability
Ashley McDermott _creator
What is a CDP?
Learn what a customer data platform is, what it does, and how CDPs can help businesses grow more efficiently by centralizing customer data.
5 min
Quick guide
CDP
Jenn Brisebois_creator
Dan Girmus_video
Quick Guide
Track performance of key conversion paths with funnel analysis
Learn how to use the funnel analysis report within Klaviyo CDP to improve customer experience.
5 min
Advanced
Quick guide
CDP
Jenn Brisebois_creator
Quick Guide
Getting started with sign-up forms
Learn form basics, how to create a pop-up form, and best practices to grow your list.
38 min
Beginner
Forms
Getting Started
Aaron Goeglein_video
Sharlyne Rios_creater
How to meet Google and Yahoo's email sender requirements in 2024
Follow these steps to prepare for Google and Yahoo’s new sender requirements going into effect in February 2024.
3 min
Quick guide
Jenn Brisebois_creator
Quick Guide
Integrate your tech stack in Klaviyo
Integrate the technology that powers your business to centralize your data in Klaviyo.
5 min
Quick guide
Integrations
Ashley McDermott _creator
Karim El-Sayed_video
Quick Guide
Verify that your account meets new sender requirements
Double check that you have taken all the necessary steps to get your Klaviyo account ready for Gmail and Yahoo's new bulk sender requirements.
3 min
Deliverability
Quick guide
Jenn Brisebois_creator
Quick Guide
Automate your subscription business with Klaviyo
Manage and grow your subscription business through automated communications in Klaviyo. Learn how to use flows and segments to automate your subscription upsells and renewals, which will result in higher customer lifetime value.
10 min
Quick guide
Mason Wheeler_creator
Quick Guide
Build and customize your sign-up forms
Use Klaviyo's custom form builder to create highly customized targeted forms. Part 2/8.
32 min
Intermediate
Course
Forms
Grow my audience
Dan Girmus_video
Sharlyne Rios_creater
Identify segments to target with paid advertising
Create key segments in Klaviyo to sync to Facebook Advertising and Google Ads.
4 min
Intermediate
Build relationships
Quick guide
Integrations
Ashley McDermott _creator
Quick Guide
cxc-expand-a
Use Google Postmaster Tools to monitor your spam complaint rate
Learn how to use Google Postmaster Tools to monitor key factors like spam rate, domain reputation, delivery errors and authentication status.
5 min
Deliverability
Quick guide
Jenn Brisebois_creator
Quick Guide
Personalize your welcome series with profile properties
Engage new subscribers by using customer data to personalize your welcome messages.
6 min
Intermediate
Flows
Karim El-Sayed_video
Quick Guide
Jenny Clark_creator
Best practices for flows
Drive revenue and nurture customer relationships with automated flows.
5 min
Beginner
Flows
Dan Girmus_video
Michaela Fooksa_creator
type:Best practices
Best practices for SMS flows
Get advice for how to use high-performing flows to engage, nurture, and retain SMS subscribers.
15 min
SMS
Flows
Dan Girmus_video
Sharlyne Rios_creater
type:Best practices
Write impactful SMS copy
Learn how to write impactful SMS copy that is clear, sent with intention, and drives your audience to act. Improve the performance of your SMS marketing and increase revenue.
7 min
Beginner
SMS
Quick guide
Dan Girmus_video
Mason Wheeler_creator
Quick Guide
cxc-expand-c
Best practices for segments
Target campaigns and increase engagement with these key segmentation strategies.
5 min
Beginner
Lists and segments
Dan Girmus_video
Michaela Fooksa_creator
Improve engagement with segmentation
type:Best practices
Getting started with campaigns
Klaviyo campaigns got you stuck? Level up with insider secrets from 143k brands in our Getting Started with Campaigns course.
30 min
Beginner
Campaigns
Getting Started
Karim El-Sayed_video
Aaron Goeglein_video
Jenny Clark_creator
Monica Walsh_creator
Monitor and analyze your deliverability performance
Learn how to proactively identify and triage issues before they cause long-lasting damage to your sender reputation. Part 3/4.
17 min
Course
Deliverability
Ashley McDermott _creator
Karim El-Sayed_video
Aaron Goeglein_video
Understand email deliverability
Explore the factors that impact whether your emails are successfully delivered to the inbox and learn how to configure your sending infrastructure for good deliverability. Part 1/4.
37 min
Course
Deliverability
Ashley McDermott _creator
Karim El-Sayed_video
Aaron Goeglein_video
Product certificate - conclusion and certificate exam
Earn your Klaviyo product certificate by completing the exam and demonstrating your Klaviyo expertise. Part 8/8.
21 min
Beginner
Course
Email
ignore-for-search
Customize your templates and content
Create branded, hyper-personalized messages at scale using custom built templates, product feeds, and coupon codes. Part 4/8.
48 min
Intermediate
Course
Jenn Brisebois_creator
Manage your Klaviyo account settings and integrations
Set yourself up for long-term success by integrating your tech stack and understanding the core settings that support your account. Part 1/8.
20 min
Intermediate
Course
Integrations
Account and Billing
Ashley McDermott _creator
Karim El-Sayed_video
Mason Wheeler_creator
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 6/8.
40 min
Intermediate
Course
Flows
Ashley McDermott _creator
Karim El-Sayed_video
Dan Girmus_video
Product certificate - conclusion and certificate exam
Earn your Klaviyo product certificate by completing the exam and demonstrating your Klaviyo expertise. Part 8/8.
21 min
Beginner
Course
Email
ignore-for-search
Send email and SMS campaigns in Klaviyo
Learn how to create high-performing emails and SMS campaigns in Klaviyo. Part 5/8.
22 min
Course
Campaigns
Dan Girmus_video
Sharlyne Rios_creater
Customize your templates and content
Create branded, hyper-personalized messages at scale using custom built templates, product feeds, and coupon codes. Part 4/8.
48 min
Intermediate
Course
Jenn Brisebois_creator
Analyze your performance in Klaviyo
Develop key skills to build, maintain, and improve upon an analytics strategy. Part 7/8.
41 min
Intermediate
Course
Analytics
Karim El-Sayed_video
Mason Wheeler_creator
Manage your Klaviyo account settings and integrations
Set yourself up for long-term success by integrating your tech stack and understanding the core settings that support your account. Part 1/8.
20 min
Intermediate
Course
Integrations
Account and Billing
Ashley McDermott _creator
Karim El-Sayed_video
Mason Wheeler_creator
Build and customize your sign-up forms
Use Klaviyo's custom form builder to create highly customized targeted forms. Part 2/8.
32 min
Intermediate
Course
Forms
Grow my audience
Dan Girmus_video
Sharlyne Rios_creater
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 6/8.
40 min
Intermediate
Course
Flows
Ashley McDermott _creator
Karim El-Sayed_video
Dan Girmus_video
Manage your profiles, lists, and segments
Learn how to grow your audience effectively, create targeted segments, and understand the data within each customer's profile. Part 3/8
39 min
Intermediate
Course
Grow my audience
Lists and segments
Profiles
Dan Girmus_video
Sharlyne Rios_creater
Monitor and analyze your deliverability performance
Learn how to proactively identify and triage issues before they cause long-lasting damage to your sender reputation. Part 3/4.
17 min
Course
Deliverability
Ashley McDermott _creator
Karim El-Sayed_video
Aaron Goeglein_video
Build and maintain your sender reputation
Warm your sending infrastructure to build a foundation for good deliverability. Then, follow sending best practices to maintain a strong sender reputation. Part 2/4.
29 min
Course
Deliverability
Ashley McDermott _creator
Understand email deliverability
Explore the factors that impact whether your emails are successfully delivered to the inbox and learn how to configure your sending infrastructure for good deliverability. Part 1/4.
37 min
Course
Deliverability
Ashley McDermott _creator
Karim El-Sayed_video
Aaron Goeglein_video
Deliverability certificate conclusion and final exam
Time to test what you've learned! Complete the final exam to earn your Deliverability certificate. Part 4/4
22 min
Course
Deliverability
Ashley McDermott _creator
Karim El-Sayed_video
ignore-for-search
Customize your templates and content
Create branded, hyper-personalized messages at scale using custom built templates, product feeds, and coupon codes. Part 4/8.
48 min
Intermediate
Course
Jenn Brisebois_creator
Manage your Klaviyo account settings and integrations
Set yourself up for long-term success by integrating your tech stack and understanding the core settings that support your account. Part 1/8.
20 min
Intermediate
Course
Integrations
Account and Billing
Ashley McDermott _creator
Karim El-Sayed_video
Mason Wheeler_creator
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 6/8.
40 min
Intermediate
Course
Flows
Ashley McDermott _creator
Karim El-Sayed_video
Dan Girmus_video